Online chat services are all the rage these days, where everything seems to be leaning towards the instantaneous transfer of information. Waiting has long gone from being a norm of conveying messages into nothing but an annoyance. This is the reason why even emails and Internet forums are being upended by the popularity of chats, a channel that ensures an instant response almost a hundred percent of the time. However, aside from the “inconvenience” of waiting (now taking the form of minor lags of being inattentive to the conversation), there are other bits that can annoy or frustrate other users of the service – and most of these come from other users themselves.
“Chatiquette”, a portmanteau of “chat etiquette” is considered a variation of the more widely known “netiquette” or “Internet etiquette” and is a word that has been in use since 1995. Chatiquette attempts to describe the basic rules of online communication in the form of chats, in order to help avoid misunderstandings and to simplify the ongoing communication between users of a chat service. Like any rules of decorum, chatiquette may vary from one online community to another, generally describing the basic courtesy that the community is expected to adhere to.
There are, however, certain basic rules that each and everyone can follow whenever using a chat service:
Avoid All Caps. Like in spoken words, each nuance of the chat can be interpreted as something else. Typing in capitals would mean to the other party (or parties) that the user is shouting, and is therefore angry, frustrated, or suffering from similar feelings. Using too much exclamation points (!) can also convey the same message.
Avoid Flooding. This is the chat equivalent of monopolizing the conversation. Many people want to say so much that they ultimately send out something that floods the other people’s screens with too much text. Remember that chat is very much different from emails, and therefore would require shorter sentences since you can always follow up later.
Be Courteous. Sometimes, we participate in chats that have more than two people on the line. This is quite common in online services, such as in Internet Relay Chats, or in chat channels in forums, or even in online games. In these situations, someone may direct a question at us while we are addressing someone else. During these times, make sure not to ignore the person asking unless he is blatantly being offensive. If someone is addressing you or asking you a question, just like in real life, make sure to leave some kind of response.
Avoid Flame Wars. This will be the exchange of hurtful or offensive words with another user, mostly happening in a chat with multiple people (especially if you do not personally know the other person). Just like it is not good to trade blows in real life, it is best to avoid retaliating against a verbal offender as much as possible. This will also help build you a better reputation. If you are not able to endure the abuse, simply leave the chat room and stay away from the user.
Saying Goodbye. If the events of the chat are peaceful enough, etiquette mandates at least saying goodbye to the person/persons you had been talking to, at least to let them know that you have left. Simply logging out would be like slamming the door on someone’s face in real life, to punctuate your conversation.
A chat service draws many analogies from a real life conversation, and it is always best to make sure one follows implicit rules of decorum. Observing the norms around you would be a good idea, but a chat service also draws from the golden adage: “Do not do unto others what you do not want to be done upon yourself”.
Perhaps one of the best things that you can work with in regards to marketing is that of squeeze pages. It’s by far one of the easiest things to implement, but one of the hardest things to market and create market share with. However, if you can set them up properly, and you figure out how to drive traffic to them that is going to respond to your call to action, you will find yourself making a great deal of connections, and possibly sales. Of course, it’s easy to give you a 1 – 2 – 3 list of ideas, but it’s far more complex than you may think. If you want to gain leverage, you will need to look at this through the lens of a SEO company. With that lens and mindset, you will be able to gain leverage. When in doubt, hire a professional, as you will go through a lot of trial and error if you don’t have a reliable company working these pages.
The Landing Page Difference
First of all, when consulting a SEO company, they will tell you that there’s two different types of pages in this regards. The squeeze page is something that helps you collect data and the landing page can be any page on a website that gets an introduction from people coming to their site. For instance, you may have a blog and you may have hundreds of posts. Not everyone that finds your site will come through the front door, so to speak, you will have people coming to your archived postings and reading through several things before they ever land on your home page. That’s the big difference between the standard squeeze and landing page. There’s a difference, and one that you absolutely need to understand moving forward. Of course the landing page is more versatile, but it’s not going to always work the same as a squeeze page, and if you try to force these things, you could find yourself dealing with a variety of issues overall. It’s best not to worry about this, and hire a pro to get this moving forward for you.
Offering Something For Nothing
For many people, giving out their email address is a sketch, and otherwise odd thing. They will not give you their information unless you have something to offer. Think about it in big terms. When a company, a large company, offers an incentive to sign up for their newsletters, they get a great deal of customers doing so in order to receive a discount. Not only that, you will find that if you offer nothing for subscribing, you will receive nothing. People online today are skeptical and are not going to move forward with giving you any information at all.
However, if you were to offer people something in return for the data that you’re asking for, you may get a positive response. You could give away a discount to your ecommerce store, you could offer a free eBook, or you could do any number of things that is in the positive of items. The goal is to make sure that people don’t feel like they are being taken advantage of, and that’s the goal. If you come across as a sincere individual and you do not force the issue, you may be able to gain leverage with a squeeze page.
The Information Gathered Takes Shape
When you hire a SEO company to focus on building squeeze pages, you could end up with a lot of information. What you do with that information is going to make or break the permission marketing that you may want to engage in. You will not be able to just do this without a bit of help. You will want to make sure that you take the information and send out newsletter collateral that is not going to ask for money, or anything that will cause people to opt out of your email list before getting any sort of conversions. Focus on offering free information, or only launching updates that are going to help you get their attention. Getting real interaction is a matter of passing on the right details about what they’ve signed up for. This is very important. You don’t want to become a spammer. It’s easy to be labeled as a spammer and many people end up being called that when they are looking into permission marketing after using a squeeze page. There’s a balancing act at play here and one that takes more than just permission to utilize properly. Don’t assume that an email exchange is credence for you to send as many emails to someone as possible, things don’t work that way.
Never Expedite The Process
When it comes to squeeze pages, and focusing on permission marketing, don’t rush it. It’s easy to want to send out as many updates as you can, but you don’t want to do that. Never just push out content as fast as you can create it. It will cause your list to fall short of the intended purpose. It’s very important to focus on giving people a good deal of information and focus on the end user’s wants and needs. If you can balance this correctly, you will hook them and possibly succeed with a squeeze page. However, do it wrong and you’ll be ignored.
When it comes to dealing with content, you will need to do more than just fill out the pages of your website. Too often, websites are launched with the notion that you have to isolate the text in a way that it promotes the business at hand, rather than creating something more compelling. Aside from that, the whole quest for better content needs to expand beyond just one page. You’ll need to figure out how you can work within the boundaries of article marketing as well. It’s only when both options are done side by side, that SEO starts to settle in and traffic generation becomes far easier to manage.
First and foremost, there are varying types of traffic. You could easily find yourself mixed up when thinking about this, and it’s important to consider overall. The more you look into the appropriate type of traffic, the higher the likelihood that you will seek out professional SEO services. The reason for this is simple, with organic, unique hits coming to your page, you will gain major influence in just about any marketplace that you’re trying to make a splash in.
When you forge ahead without working on article marketing, you will find that you end up with hits that don’t mean much. There are a lot of websites that get millions of hits, but because they are getting the wrong kind of attention, their sales, conversions, and bounce rate are not favorable. These elements have to shift and balance out, or you will have a lot of hits that do nothing for the purpose that you need them to. This is especially difficult to understand in regards to the world of ecommerce. Ecommerce site designers struggle with SEO because they sometimes take shortcuts to make something easier to update.
When shortcuts are taken, however, especially when it comes to content and article marketing, SEO suffers tremendously. If you haven’t launched a site that is meant to sell anything, you will find yourself in a different kind of scenario. You’ll find yourself chasing attention and promotional consideration to get more market share. Whether you’re promoting your business, affiliate marketing, or any other options, you will find that content is the proverbial king of the online world. Without this, you cannot gain trust from the consumer, unless you can somehow generate enough traffic to become relevant in hard to reach areas.
If you’re already working with content management, blogging, and even article marketing for SEO, then you will need to diversify it from time to time. This is a matter of great importance, especially if you’re going to stay online for a long period of time. There’s no real way to avoid this, especially with the changing of tech happening at all times. If you run with content that is stale, or has already been treaded on before, you will end up missing out on the bigger picture, and that’s a risk you cannot take.
In order to fully diversify what you’re writing or purchasing from writers, you will need to look at what competitors are doing with their blogs and different articles. If you can somehow gauge what they are doing, you will have similar ideas or ones that will prove to be beneficial for the longevity of your website. Take time to think outside of the box and create distinguished contextual updates that will point web users to your site, rather than just self-serving article creation.
Whether you work with a professional SEO firm or you are going to give it a shot yourself, you’ll absolutely need to use content, especially articles wisely. Without the components, you could end up falling short of the greater goal of getting attention in a crowded internet marketplace.